What struck them was how passionate entrepreneurs are about their product or service. They outline that successful companies use a combination of those that works for them, using three main frameworks that permits companies to know how to get more traction. They believe that most companies generally only use a handful of them without a concrete thought about which channel suits best for their product. In their book, authors identified 19 customer acquisition channels that can generate traction when used effectively, all of which have their separate chapter in the book. It is the measurable evidence of customer activity towards a brand or product. Let’s begin by defining what Traction is: In this content review, we’re showcasing Traction: How To Achieve Explosive Customer Growth. After interviewing more than 40 successful startups, CEOs and Founders, they compiled everything they learnt for entrepreneurs to generate the explosive traction their product deserves. Gabriel Weinberg, CEO and Founder of the research engine DuckDuckGo, and Justin Mares who founded of 2 startups and former Director of Revenues for Exceptional (which was acquired by Rackspace for 8 figures) both have a significant experience in knowing how to grow your business with the right marketing tools.

Gabrielle weinberg