'Young children love songs with good rhythm and repetition, and 'Single Ladies' certainly has both,' says Shall, whose company once a month in 21 cities turns bars into child-proof discos. It's all drum and Beyoncé's voice.' Kara Shall, communications director of Baby Loves Disco, agrees. 'If you listen to it, there is very little music. 'The song is very Teletubbies,' says Tony-nominated musician Kenny Mellman. And it's really addictive with the playdate set.' Isenman's 4-year-old daughter makes her scour the radio for it.īut experts in music and child development aren't surprised that 'Single Ladies' won Best Song at the Nickelodeon Kids' Choice Awards or that an army of little kids have mastered Beyoncé's saucy, ring-on-it hand flip. 'I don't know what's so catchy about the song,' writes Jenny Isenman on iVillage in a post called 'Diaper Divas,' 'but let's be honest: it's addictive. (See TIME's compilation of baby-loves-Beyoncé videos.) Lyrics like 'If you liked it, then you shoulda put a ring on it' aren't the stuff of Sesame Street, and the stark white background and synchronized moves of Beyoncé and two other dancers, all in black leotards and heels, seem about as far from The Wiggles as one gets, which is why some parents have been taken aback by how popular 'Single Ladies' is with their children. (The boy couldn't even walk at the time, according to his father Chester Elliott, who has since started a website called .) Another baby-loves-Beyoncé video, of an astoundingly limber toddler named Ava, has been watched more than a million times. A two-minute video of a 13-month-old boy leaning against a coffee table as he bounces and kicks along to Beyoncé, who looms before him on a wide-screen TV, recently passed 2.8 million views. Tributes by diaper-clad babies continue to multiply on YouTube, a year after the release of the singer's female-independence anthem. Toddlers can't get enough of Beyoncé's 'Single Ladies (Put a Ring on It)' video. Turns out he's not the only tantrum thrower who feels that way. Follow West called it 'one of the best videos of all time' at last month's MTV Video Music Awards.

Sims beyonce single ladies